Numerous interviewees treat this larger change in product sales notice given that an excellent dating disruptor:
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cuatro. Results
That it point outlines 10 important items during the support discontinuation. To create on the earlier in the day search, establish results try separated into five factorial categories to possess sponsorship dissolution: sponsor-relevant products, sponsee-related situations, inter-relational things and you may outside affairs. Due to the direction out-of Copeland and you may Frisby (1996), sponsor-related situations to own discontinuation are the ones which can be simply associated with the new supporting organization otherwise providers. Leading to sponsor-relevant products, Jensen and Cornwell (2017) identified sponsee-relevant things that will be solely pertaining to the latest paid sporting events organization. The class regarding inter-relational products comes after the thought of Farrelly (2010), whom checked sponsorship dissolution explanations about the nature of the collective relationships between your sponsor and you can sponsee. In the long run, the class regarding additional affairs are similar to the thought of Jensen and you can Cornwell?s (2017) “dyadic circumstances” and is sold with men and women things that simply cannot feel influenced by both sponsor or sponsee, related to the exterior environment.