Emotional advert on the China’s ‘leftover women’ goes widespread
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An advertising centred to “leftover girls” during the Asia went viral, provoking an emotional debate on the solitary women in the nation.
The problem from single girls, will stigmatised just like the “sheng nu” or kept female, is definitely a subject of concern inside the a community that prioritises matrimony and you will motherhood for ladies.
During the a statement towards BBC, SK-II President Markus Strobel said the new ad was section of “a major international campaign so you’re able to convince and empower females so you can contour its destiny”.
“The film will bring light towards actual-lives dilemma of skilled and you can daring Chinese females feeling stressed so you can get married just before they change twenty-seven, for fear of are labelled ‘sheng nu'”.
Heavier pressures regarding neighborhood
China’s governing Communist Class tries to need unmarried women to wed, to counterbalance a giant sex imbalance due to the brand new recently ended one-son coverage.