Sony Latin Iberia COO Maria Fernandez Makes They an individual Mission in order to Coach Execs Towards the Celebrities

Sony Latin Iberia COO Maria Fernandez Makes They an individual Mission in order to Coach Execs Towards the Celebrities

As the COO/administrator vp away from Sony Latin Iberia, Maria Fernandez the most powerful members of Latin tunes. She not merely operates the fresh new functional and you will monetary aspects of this new premier Latin musical providers it is and additionally a musician and you may administration-give professional which manages their own several departments that have a notoriously empathetic style.

Recently, Fernandez’s job is leading the way, while the RIAA Remembers, that’s honoring Latin musical this year, launched it was taking their since business manager of the year getting 2023. Fernandez might possibly be feted through the a ceremony from inside the Arizona, D.C., with the Monday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (community trailblazer), Sebastian Yatra (singer of the season) and you can agents Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).

Maria Fernandez, EVP/COO from Sony Songs Latin Iberia for the ‘Latin Hitmaker’ Podcast

A local off Venezuela just who started their job within the media, Fernandez was a loans whiz whom entered Sony given that CFO and you may flower towards rank away from COO 5 years before. Their part lengthened in the pandemic whenever she produced mentoring and you can training more youthful executives a main part of her job and you may an excellent individual objective. She now manages the fresh new proper means of business and all of its other procedures, in addition to fund, somebody experience, technology and you may acquisitions, and is on a regular basis doing work in larger artist profit. And ahead of the RIAA Remembers, Fernandez was Billboard’s Executive of your Few days.

Here, Fernandez discusses their money history, her part since a mentor in her neighborhood additionally the state off Latin sounds in the world. “It’s a moment in history as much as possible reveal that Latin musical isn’t just that style, therefore the proven fact that we have unbelievable painters representing each one of them types and you may seeing that on the all over the world charts may be very rewarding.”

I do believe I give more strategic, financial and you will functional parts new understanding of artists’ needs and this exactly how we is plan out ourselves to add those individuals needs inside the that which you that individuals carry out. By way of example, an artist need to do a pricey videos since he’s got a creative vision. Of a strictly financial viewpoint, you may not discover an income out of one investment given that online streaming of your own movies won’t compensate for the amount of financial support. But when you understand why that is essential the brand new artist as well as how they matches on whole strategy, not simply is it possible you see the logic regarding what you would like to-do, but you can sell.

Historically, brand new financial group ‘s the class that states zero so you’re able to that which you. And there’s challenging involving the imaginative and you will economic groups. Things we have been trying would more info on are create sure each party understand for each and every other people’s need. By the way, you can say the exact same thing whenever we are speaking of professionals because foot of the beliefs within our area is that we keeps two rosters: writers and singers and group, and we also have to take proper care of they both. You want superstar teams and you may professionals to handle celeb designers.

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I think you’re unusual in this you really works often and you will individually with managers. I can not inform you how frequently a manager has actually told myself, “I’m ending https://kissbrides.com/no/blogg/land-med-de-vakreste-kvinnene/ up in Maria Fernandez now.” What happens if the shared need try not to make?

I focus on a lot of professionals and possibly there is a good reason as to the reasons an employer requires things due to their singer, but that require doesn’t necessarily line-up with this means in that moment. However it is usually [about] how to make yes we realize each other even when we are not always probably going to be on a single webpage. For me, this is the messaging. How i notice it, our company is right here in order to serve. The audience is right here and come up with one thing much easier, [even] because of the constraints we have inside an organization and you can and also make yes we go after procedure.